Strategic advisory · Morocco & Africa
Turning development ambition into clear strategy and action.
More than 30 years of experience across economics, strategy and private-sector development, serving states, development institutions and companies.

- 30+ years’ experience
- Morocco & Africa
- Public & private
- Arabic · French · English
Senior expertise, directly involved in your assignment.
Dr Hammad Kassal
Economist, senior advisor and entrepreneur
Dr Hammad Kassal is an economist, senior advisor, university professor and entrepreneur. His career brings together more than 30 years of experience, leadership roles within CGEM and ASMEX, and experience inside a ministerial cabinet in Morocco.
That background brings an economic, institutional and practical perspective to the same assignment, grounded in Morocco and informed by work across several African development contexts.
- 30+ yearsProfessional and teaching experience
- CGEM · ASMEXLeadership roles in organised business
- Morocco · AfricaExperience across development contexts
View the founder’s experienceDownload the CV (PDF)LinkedIn profile
Senior advisory, close to the decision
Assignments stay close to the decision-maker, with the founder’s experience directly involved in diagnosis, strategic thinking, stakeholder dialogue and roadmap development.
An economic perspective
Connecting economic issues to practical decisions.
An institutional perspective
Understanding stakeholders, trade-offs, governance and public-private dialogue.
A delivery mindset
Turning strategic direction into priorities, programmes, governance and implementation roadmaps.
Expertise built around real strategic decisions.
From development strategy to organisational transformation, we work where the challenge is to clarify direction, structure priorities and create a practical framework for action.
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How we work Understand · Imagine · Build · Lead See the method
Experience across strategy, public policy and delivery.
Assignments in Morocco and Africa, spanning different scales of development and transformation.
- 01
Simandou 2040
A national vision structured into a programme of action.
Guinea — Diagnostic and strategy for education, agriculture and state reform; plan-coherence and scenario review.
- 100+ projects
- 14 sectors
- Education
- Agriculture
- State reform
- 02
Congo 2063
A contribution to a long-term development vision.
Republic of the Congo — Contribution to the long-term development model, at the horizon of the African Union’s Agenda 2063.
- 03
Moussalaha
A reconciliation programme with a socio-economic dimension.
Morocco — An axis of reconciliation with society: income-generating socio-economic projects.
Let’s discuss your project.
Describe the challenge, the context and the timing. You can request a proposal, or write and call us.
- Email[email protected]
- Phone+212 6 61 31 54 43
- PresentationPDF, 2 pages