Dr Hammad Kassal — Economist and senior advisor

More than 30 years of experience across economics, strategy, private-sector development, teaching and public-private dialogue, in Morocco and Africa.

A career at the intersection of economics, advisory work, business and education. That combination brings analytical depth together with practical experience and an understanding of how institutions and organisations actually operate.

Economist, senior advisor and entrepreneur

30+ years of experience
Vice-President of CGEM
Vice-President of ASMEX
Ministerial cabinet — Morocco
PhD in Economics

01Who he is today
A Moroccan economist, he has worked for more than thirty years on development models and sector strategies, with governments, development institutions and companies. His practice combines economic analysis, programme design and change management.
Former business-organisation leader within CGEM and the SME representation, a university educator for several decades, an entrepreneur and a contributor to strategic assignments alongside international consulting teams.
As an entrepreneur himself, Dr Hammad Kassal also understands the day-to-day realities of running a business: commercial development, organisation, quality, markets, financing and growth.
The firm is a one-person practice: every assignment is conducted by the founder, with no intermediary team.
02Institutional experience
- Member of the cabinet of the Minister of Privatisation (public-enterprise restructuring, inter-ministerial coordination).
- Vice-President of CGEM.
- Chair of CGEM’s financing and payment-terms commission.
- Vice-President of ASMEX.
03Private-sector and advisory experience
That experience covers both sides of the public-private interface: understanding institutions from the inside, understanding businesses from the operator’s side, and holding both in one assignment.
Recent experience within international consulting teams, including strategic assignments in Africa.
- Founder and president of the CGEM Federation of SMEs/SMIs.
- Assignments and collaboration with Ernst & Young.
- Assignments and collaboration with INEUM Consulting / Kurt Salmon.
- Assignments and collaboration with KPMG.
- Assignments and collaboration with international and development institutions.
04Africa
- Republic of the Congo.
- Guinea (Simandou 2040).
- Mauritania: value-chain development.
- Morocco and other African contexts.
05Teaching
More than 30 years of teaching: economics, strategy, entrepreneurship, executive education.
Decades of teaching have reinforced a simple principle: a strategy only becomes useful when the people responsible for delivering it can understand and own it.
- 10 years teaching at ISCAE
- More than 20 years teaching at Al Akhawayn University
06Education
- PhD in Economics — University of Paris.
- Postgraduate studies in project management.
- Degree in Development Economics — Université Grenoble II.
07Languages
Arabic · French · English
08Personal background
Born in Taza into a family of artisan tailors, he continued his studies on a state scholarship, in Grenoble and then in Paris.
Human dignity passes through usefulness and meaning.